As a leadership team, we are driving change that terrifies legacy financial institutions and so-called “digital brokers” who rely on a veil of secrecy to earn profits.
We crystalized the concept of a drastically improved mortgage shopping process in 2015. At the time, consumers were often confused about mortgage options and Ben, as an industry insider, knew it was all intentional. Still today, lenders and brokers distribute biased information, intimidate borrowers, and push for quick closings to dupe consumers into paying more than they should. These hard sales tactics are terrible for consumers and exist only to increase profits for financial institutions.
Our Mission: Protect consumers by ensuring an ultra-competitive mortgage shopping experience without the hassle of unwanted spam and hard sales tactics.
We Believe: Every homebuyer, regardless of education, financial savviness or economic background deserves an opportunity to control their mortgage shopping experience and obtain an amazing rate without feeling intimidated or rushed.